I had recently been discussing with a friend, how Gmail has taken over the world of E-Mail just like Google had taken over the world of web searches.

But the beauty of this Internet Giant is not just it’s innovations. Google has mastered the art of introducing its innovations very quietly to the world, ensuring very little pickup by competitors.

Here is the latest in the innovation launched by the Giant. Behavioral targetting in their search ads.

Read more about this in a great article by Gord Hotchkiss, first published in Mediapost’s Search Insider, on August 9, 2007 .

Google: Inching Towards a more More Targeted World